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Our vision is to be the largest integrated food services group in the ASEAN region based on consistent quality products and exceptional customer-focused service. |
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Our mission is to maximize profitability, improve shareholder value and deliver sustainable growth year after year. |
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The QSR Brands principles are adapted from the Yum! Dynasty Model and are known as the QSR Dynasty Model.
The QSR Dynasty model is made up of five key elements:
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OUR PASSION: To satisfy our customers every time they visit our restaurants and to do it better than our competitors
- Pizza Hut, KFC and Ayamas offer customers delicious food, good value, and customer-focused teams
- Our associates in all our restaurants and integrated Strategic Business Units are trained to serve customers in the best possible way
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OUR FORMULA FOR SUCCESS: People capability comes first - satisfied customers and profitability follow
- If we have the right people, properly trained, then satisfied customers and profitability will follow
- We recognize that we are a people-dependent business
- There are about 20,000 people working for the Group
- Our people must be more motivated, better trained, and better resourced than the competition. This will ensure that we have happy customers, which will lead to more profit.
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HOW WE LEAD: Know and drive the business, and build and align teams
- Take responsibility for and be passionate about exceeding customer needs
- Be committed to executing 100% CHAMPS at the restaurants. This means ensuring that
- C : Cleanliness is maintained at our restaurants at all times
- H : We are hospitable and courteous at all times
- A : We always ensure that orders are taken accurately
- M : We maintain our restaurants to the best standards
- P : Our products are of the highest quality
- S : Our service is speedy
- Support restaurant teams with reliable services and tools
- Act like an owner
- Know and drive the business
- Understand the demands and issues affecting the business
- Demonstrate a sense of urgency to get results and improve performance
- Sort through complex issues and take appropriate action
- Continually raise the bar on your own and others' performance, via a "beat year ago" mentality
- Build and align teams
- Use the power of people to solve problems and drive results, and invite input and ideas from everyone
- Articulate strategy
- Continually build capability, selecting talented people and promptly addressing non-performers
- Communicate, communicate, communicate
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HOW WE WIN: Be the best at providing customers with branded restaurant choice and branded products
- Run great restaurants via
- Customer and sales mindset and behaviour
- People capability first
- High visibility leadership and coaching
- CHAMPS execution
- Processes and discipline around Profit and Loss ("P&L") and Balanced Scorecard ("BSC")
- Run most efficient integrated Strategic Business Units ("SBUs")
- Customer and sales mindset and behaviour
- People capability first
- High visibility leadership and coaching
- STAR audit execution
- Processes and discipline around P&L and BSC
- Differentiate the brands in everything we do
- Strategic brand analysis
- Brand identity system - identifying what we stand fort
- Drive explosive expansion
- Fully penetrate all profitable market segments
- Execute expansion and re-imaging plans and deliver on a timely basis
- Strengthen unit economics and organization capability
- Continuously explore new and innovative business channels
- Lead the way in product innovation
- Ensure world class concepts and operational execution
- Develop new and innovative product concepts
- Constantly provide customers with menu variety to stay relevant
- Convert cash flow into high value
- Get out of low return assets
- Leverage what we own
- Invest in high return opportunities
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HOW WE WORK TOGETHER: Our leadership principles
- Customer Focus - We listen and respond to the voice of the customer
- Belief in people - We believe in people, trust positive intentions, encourage ideas from everyone and actively develop a workforce that is diverse in style and background
- Recognition - We find reasons to celebrate the achievements of others, and have fun doing it
- Coaching and Support - We coach and support each other
- Accountability - We do what we say, we are accountable
- Excellence - We take pride in our work and have a passion for excellence
- Positive Energy - We execute with positive energy and intensity
- Teamwork - We practice team together, team apart
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