The first Rasa Ayamas Restaurant opened in 1996. In 2003, the Ayamas retail and restaurants division was restructured to
- Bring all its ready-to-eat cooked food under the Rasa Ayamas name
- Sell Ayamas processed products at Ayamas convenience stores (as well as via supermarkets, hypermarkets, mini-markets and petrol stations)
 With a fresh new look, a flagship Rasa Ayamas restaurant opened its doors in 2003. In 2007, a rebranding of the restaurant resulted in a name change to Rasamas. Today, there are 25 Rasamas restaurants offering full table service with a halal menu.
The chain's new platform is based on building and enriching Ayamas' relationship with its customers by making each meal a special occasion. With its tagline, 'Once is not enough', Rasamas is a dining experience to be savoured.
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