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At QSR Brands
we are very committed and indeed passionate about making positive
contributions to the communities. Corporate donations are
directed to children as well as old folks, single mothers,
destitute families and more. Apart from ‘Tabung Penyayang’
KFC and ‘Projek Peyayang’ KFC, some of the projects
undertaken include:
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International Children’s Day |
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 Since
1994, has been one of the main sponsors for the annually
held International Children’s Day, whereby millions
of dollars worth of Kentucky Fried Chicken meals, premiums
and hampers for best performing students have been contributed
over the past decade. Participants in the national level
celebration include contingents from each of the country’s
14 states, including large turnouts of disabled and underprivileged
children.
The International Children’s Day celebration is
an annual event organised by the Ministry of Unity and
Social Development and has continuously been honoured
by the presence of Her Royal Highness SPB Raja Permaisuri
Agong Tuanku Fauziah binti Al-Marhum Tengku Abdul Rashid. |
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Hearing Impaired Community Care Stores |
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Our ‘Speech and Hearing Impaired’ project
is another initiative that was even taken to a different
level with the opening of the first restaurant in the
world run by speech and hearing impaired staff in 1986
in Kuala Lumpur. Its success resulted in two more stores
operated by speech and hearing impaired staff opened in
1996, one in Sabah and the other in Sarawak, bringing
the total number of our community stores to three. This
project, which has made our Company proud for the past
18 years has presented this respectable group of people
with the right to lead a decent livelihood. Over and above
we have helped these people to help themselves. |
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Malaysian International Peace Fund (MIPF) |
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 As
a responsible and caring corporate citizen, we believe
in being supportive of all efforts at improving and enhancing
the lives and alleviating the suffering of people everywhere
in the world. In 2003 we took the opportunity to play
our part in the MIPF’s fund raising campaning, whereby
KFC donated RM500,000 for the Iraqi war victims. Besides,
KFC had also donated 1% from its sales during the campaign. |
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Festive Celebrations |
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 We
believe that festive celebrations are sharing moments
for everyone, including the needy and underprivileged.
Through its frequent special and festive season celebrations,
KFC proudly welcomes underprivileged children, elderly
residents from various old folks homes, orphans and disabled
children, single mothers, hearing and speech impared people,
destitute families and a lot more, Various celebrations
organized by KFC include Buka Puasa, Hari Raya, Chinese
New Year, Christmas Celebrations and Mother’s Day,
whereby guest are showered with premiums, tokens, gifts
and Ang Pows. |
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KFC PlayLands |
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 KFC
has donated for the setup of fun and safe playgrounds
in medical institutions, emphasizing even more our obligations
to children. Currently there are a total of six KFC PlayLands
throughout Malaysia. |
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Annual / Monthly Committed Donations |
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 KFC
has continuously donated part of its charitable revenues
to charitable organizations monthly and annually. Some
of the organizations that are currently receiving our
donations are ‘Society of Interpreters for the deaf’,
‘Kiwanis Down Syndrome Foundation’, ‘Cancerlink
Foundation’ and ‘Rumah KFC – Bakti Semantan’.
Corporate donations are also channeled into numerous immediate
needy causes such as tragedy victims or destitute communities. |
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Earthquake victims in Bam, Iran |
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Diligently continuing our contribution to the welfare
and future of people throughout the world, RM20,000 were
donated to the Mercy Humanitarian Fund for the earthquake
victims in Bam in Iran in the hope that our contributions
will be of some help to ease their plight and suffering. |
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