Launched in 1997, ‘Tabung Penyayang’ KFC is directed to orphans as well as disabled, homeless and needy children throughout Malaysia. Its revenue is generated from the collection of 10 cents from the sale every of Chicky Meals, thereby enabling KFC's patrons to have a direct hand in the success of the programme.

In August of 1999, KFC also introduced its ‘Tabung Penyayang’ KFC Collection Box as an extension to the Tabung Penyayang KFC programme. Collection boxes are placed at all KFC restaurants so that customers can contribute and be part of this charitable effort.

‘Tabung Penyayang’ has helped strengthen even more our relationship with the Malaysian public. The fund’s objectives include acting as an umbrella for KFC's community programmes, providing an on-going community platform for KFC, and providing opportunities for KFC customers to take part in this charity cause (i.e. the 10 sen campaign).

The presence of KFC restaurants in almost every part of the country plays an active role in aiding the implementation of this programme on a nation-wide scale, thereby enabling KFC to reach out to the underprivileged homes in rural areas.

Projek Penyayang KFC

In 1995, KFC initiated a major project named ‘Projek Penyayang’, which eventually became part of 'Tabung Penyayang' KFC charity drive. More than 66 charitable homes and institutions throughout the country were adopted and involved in a special programme where each home will be given a meal treat of the finger lickin' good fried chicken every quarter of the year.