OUR PASSION: To satisfy our customers every time they visit our restaurants and to do it better than our competitors

• Pizza Hut, KFC and Ayamas offer customers delicious food, good value, and customer-focused teams
• Our associates in all our restaurants and integrated Strategic Business Units are trained to serve customers in the best way possible
  

OUR FORMULA FOR SUCCESS: People capability comes first - satisfied customers and profitability follow

• If we have the right people properly trained, then satisfied customers and profitability will follow
  • We recognize that we are a people-dependent business
  • There are more than 26,000 people working for the Group
  • Our people must be more motivated, better trained, and better resourced than the competition. This will ensure that we have happy customers, which will lead to more profit.
    

HOW WE LEAD: Know and drive the business, and build and align teams

• Take responsibility for and be passionate about exceeding customer needs
• Be committed to executing 100% CHAMPS at the restaurants. This means ensuring that
  • C : Cleanliness is maintained at our restaurants at all times
  • H : We are hospitable and courteous at all times
  • A : We always ensure that orders are taken accurately
  • M : We maintain our restaurants to the best standards
  • P : Our products are of the highest quality
  • S : Our service is speedy
    
    
• Support restaurant teams with reliable services and tools
  
• Act like an owner
  
• Know and drive the business
  
  • Understand the demands and issues affecting the business
  • Demonstrate a sense of urgency to get results and improve performance
  • Sort through complex issues and take appropriate action
  • Continually raise the bar on your own and others' performance, by going for Breakthrough Results
    
    
• Build and align teams
  
  • Use the power of people to solve problems and drive results, and invite input and ideas from everyone
  • Articulate strategy
  • Continually build capability, selecting talented people and promptly addressing non-performers
  • Communicate, communicate, communicate

HOW WE WIN: Be the best at providing customers with branded restaurant choice and branded products

• Run great restaurants via
  
  • Customer and sales mindset and behaviour
  • People capability first
    
  • High visibility leadership and coaching
    
  • CHAMPS execution
    
  • Processes and discipline around Profit and Loss ("P&L") and Balanced Scorecard ("BSC")
    
    
• Run most efficient integrated Strategic Business Units ("SBUs")
  
  • Customer and sales mindset and behaviour
    
  • People capability first
    
  • High visibility leadership and coaching
    
  • STAR audit execution
    
  • Processes and discipline around P&L and BSC
    
    
• Differentiate the brands in everything we do
  
  • Strategic brand analysis
    
  • Brand identity system - identifying what we stand fort
    
    
• Drive explosive expansion
  
  • Fully penetrate all profitable market segments
    
  • Execute expansion and re-imaging plans and deliver on a timely basis
    
  • Strengthen unit economics and organization capability
    
  • Continuously explore new and innovative business channels
    
    
• Lead the way in product innovation
  
  • Ensure world class concepts and operational execution
    
  • Develop new and innovative product concepts
    
  • Constantly provide customers with menu variety to stay relevant
    
    
• Convert cash flow into high value
  
  • Get out of low return assets
    
  • Leverage what we own
    
  • Invest in high return opportunities
    
    

HOW WE WIN TOGETHER: Our leadership principles

• Believe in all people – We trust in positive intentions and believe everyone has the potential to make a difference. We actively seek diversity in others to expand our thinking and make the best decision. We coach and support every individual to grow to their full capacity.
  
• We are customer maniacs – Customers rule. Every customer sees it, feels it and knows it in every restaurant. We make sure we have great RGMs who build great teams. 100% CHAMPS with a Yes Attitude is the expectation.
  
• Go for breakthrough – We begin by asking ourselves, “What can I do NOW to get breakthrough results?” Our intentionality drives step change thinking. We imagine how big something can be and work future back, going full out with positive energy and personal accountability to make it happen.
  
• Build know how – We grow by being avid learners, pursuing knowledge and best practices inside and outside our company. We seek truth over harmony every step of the way. We consistently drive outstanding execution by scaling our learnings into process and tools around what matters most. Breakthroughs come when we get people with knowledge thinking creatively.
  
• Take the hill teamwork – We team together to drive action versus activity, we discuss the undisscussable, always promoting healthy debate and healthy decisions. Our relationships allow us to ask the earth of each other. We make specific verbal contracts to get things done with urgency and excellence.
  
• Recognize! Recognize! Recognize! – We attract and retain the best people and inspire greatness by being world famous for recognition. We love celebrating the achievement of others and have lots of fun doing it!